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The Work of Art in Reproducibility Age

Technological advancement has fostered the revolution of graphic artwork. Benjamin (1939) gives a review of how technology has enormously impacted art through enabling replication of craft. The significance of the growth of literature which was initially done on stones and wood and later done on the books is attributable to technological reproduction. Notably, the invention of lithography through technological reproduction enabled the graphic art to be presented in print and later images of photography. Technological reproduction has transformed the art industry from the traditional models of the relaying message and diversified the field to integrate works of other artists across the world. One form of reproduction is the practice of photographing a painting. However, technological reproduction has led to the loss of originality of artwork. “By replicating the work many times over, it substitutes a mass existence for a unique existence’’, (Benjamin, 1939 104). The artistic production thus, ceased to apply the criterion of authenticity and is founded the rituals on politics.

The emergence of print and social media has enhanced artwork through increasing the rates of art retrieval, storage, and accessibility. The technological reproduction has helped in diversifying the cultural heritage of people beyond the geographical boundaries. When the cultural practices are handed over from one generation to another, it enables the people to understand and embrace their culture. The human perception concerning the historical periods is improved through understanding the traditional events and cultural practices that are presented in the artwork…

 

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