Strategic Planning & the IMC concept

Strategic planning and the IMC concept are closely intertwined when managers are calculating their short and long term strategic initiatives. Explain. What aspects of this planning need research?  The answer should be in a word document , 2 paragraphs in length & single spaced, answer should also be concise & to the point. The answer should be original in nature & not something that can be found on other web pages, as I have seen already.


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