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Responsibilities of the Media

1) The primary role of media delivering the news to the public is to gather and report news

that is true, fair, honest, accurate, non-biased and non-critical. The news keeps us

informed about what is going on in and around the world, investigating stories and

delivering information to a large and diverse audience. The media channels news

through television, radio, newspapers, internet, and other products that reach people,

groups, and societies. Not only does the news play an investigative role or cover

entertainment, but spends time in sustaining democracy, by covering stories in volatile

countries so that readers stay informed of current situations.

2) The significance of immediate news delivery is heightened by delivering the news

online. Today up-to-date breaking stories can be accessed online, as opposed to waiting

for the morning paper, evening news or the radio. The shift from print to

electronic digital news enables the reader to see the full information and react in the

choice or decision making process. Our…

 

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