Media Use and Media Consumption in the Home Environment

Audience reception is a critical area of focus and research when approaching media audiences. It is dependent on the context of viewing, making media use and media consumption within the home environment and other contexts an interesting area of study. During the 1980s the emergence and increasing use of television increased media research into consumption in an everyday context, addressing the domestic, the family and its contribution to daily life. The importance can be displayed through the centrality of the position of the television and how the arrangement of a living room is commonly based around this. According to David Morely (1986) patterns of television consumption can only be understood through the context of ‘family leisure activity’ (Schroder, Drotner, Kline, Murray, 2003: 8). Therefore in order to discuss whether the aspects within the home environment and other contexts differ in terms of consumption, it is fundamental in exploring family viewing and the patterns of everyday life. With the rise of new media and constant technological developments, media within the home…



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