Marketing Research Tools

Market Research Tools
Marketing research is primarily focused on two categories of research: primary and secondary. These two forms of research provide insight into the driving source of the business, consumer behavior and attitudes, and possible pitfalls to the business. Secondary research provides knowledge gathered from within the business or already published information from outside of the business. Primary data is collected with specific purpose of creating a marketing strategy for the business conducting the research.
Research also can be broken down even further into quantitative and qualitative research methods. Both methods are highly effective and provide accurate results. However, it is important to gather the information most pertinent to the purpose of the research. Quantitative research focuses on the quantity of the research and qualitative research focuses on the quality of the research. Along with each form of research there are specific tools used to gather and obtain accurate information to push a marketing strategy into place and with the sole purpose of bec…



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