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Intercultural Communication: How AFS Thailand Manage and Minimize Cultural Problems Using Communication Strategies

About AFS Thailand
AFS Thailand or American Field Service Thailand was established in 1962. It is an organization that gives scholarships to Thai students for one year’s study abroad but mostly in America. The organization accepts foreign students, mostly from America to stay in Thailand as well.
In 1970, AFS Thailand became an international organization and the number of its member (AFSers) has been dramatically increased. Nowadays, AFS Thailand has over 200,000 students participated in the program and the number is continue to grow.

How is this related to the practice of communication management?
It is crucial for AFS Thailand to equip their students with cultural knowledge to avoid cultural problem that they might encounter during their stay. With 98 years of experience, AFS knows that most of those cultural problems caused by miscommunication and cultural differences. Hence, the knowledge of “intercultural communication” is to be provided during the AFS orientation for every soon-to-be exchange students. For example, culture shock is one the first challenges for every ex…..

 

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