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Green Marketing and CSR

Corporate Social Responsibility (CSR) is one of the most recognized aspects in the world today since companies’ reputation is judged from its CSR policies, quality of its services and products and competitiveness. Many authors relate CSR with ethical conducts in businesses. Many authors therefore give related definitions for both CSR and ethics. Corporate Social Responsibility can be defined as continued commitment to ethical conduct, to provide and contribute to high living standards of the society by facilitating economic developments and improving the standards of living of the employees together with their families, their society and community at large (MallenBaker.net 2011).
Green Marketing on the other hand relates to production and manufacturing of products that are environmental friendly, and their packaging should also be environmental friendly or rather the products should have environmental benefits (About.com 2011). Companies started using this policy after Non-Governmental Organizations (NGOs) and governments started insisting and pressurizing companies to sell only the…

 

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