German carmaker Volkswagen

(German carmaker Volkswagen was one of the “most disliked” companies for pressure groups last year following its emissions scandal and is now trying to change their current approach to operations management after a great damage to their reputation caused by a string of damaging recalls.
You are a new operations manager at Volkswagen and you are required to apply methodologies that will assist with the management of change within the organisation:

1. Formulate an operations strategy that will integrate with the product requirements and quality assurance.
2. Advice on benefits of make/buy/outsourcing decisions linked to specific components and services.
3. Produce a draft plan of managing operations function.
4. Prepare a short report on the optimum layout for specific types of process work flows and technologies.)

German carmaker Volkswagen was one of the “most disliked” companies for pressure groups last year following its emissions scandal, a survey has found.

VW was the seventh most criticised firm in a top 10 dominated by energy and chemical companies, according to consultancy Sigwatch.

Shell was the most criticised by campaigners, followed by Monsanto, which makes genetically modified food.

Sigwatch monitored more than 7,500 non-governmental organisations (NGOs).

The campaigners ranged from Greenpeace to Occupy to the consumer advocates Which? and groups focused on very specific issues such as airports expansion.

Singled out for most praise were Nestlé, Marks & Spencer and McDonald’s.

But it was the increased criticism of VW which was one of the most striking findings, according to Sigwatch.


“Volkswagen didn’t even figure as an NGO target in 2014. By 2015 they were the top seven most hated company in the world as far as NGOs went,” Sigwatch managing director Robert Blood told the BBC.

“It’s entirely because of ‘Dieselgate’,” he said, as pressure groups relaunched campaigns against greenhouse gas emissions with a new focus on VW.

VW was found in September to have fitted millions of US cars with defeat devices which disguised emission levels in diesel cars….


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