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Data Analysis Approaches


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Week5
Data Analysis Approaches
5.1 Prepare collected data for analysis.

 
5.2 Differentiate between descriptive statistics and inferential statistics.
5.3 Determine the overall data analysis approach for a data set.
Objectives/Competencies
Required Learning Activities
• Business Research Methods, Ch. 15
• Business Research Methods, Ch. 16
• Business Research Methods, Ch. 17
• Business Research Methods, Appendix 15a
• Week Five Electronic Reserve Readings
• Descriptive Statistics
• Statistics: Probability and Certainty
• Statistics: Probability and Prediction
• Tests of Difference
• Sampling, Surveying, and Data Analysis
• Statistics Intro: Mean, Median, and Mode
• Assessment Activity – Mastering Teacher Leadership, Part 3
• Assessment Activity – Starbucks, Bank One, and Visa Launch Starbucks Duetto Visa
• Collaborative Activity – Yahoo Consumer Direct Marries Purchase Metrics to Banner Ads
• Collaborative Activity – Preparing to Conduct Business Research Part 4
Assignments
See the student website for additional recommended learning activities that may help you learn this week’s concepts.
Title
Type
Due
Points
Week Five Participation
Participate
in class discussion.
Individual
Understanding Business Research Terms and Concepts: Part 2
Research
at least three quantitative data collection instruments and
sampling methods available to researchers using the text and additional
resources from the University Library.

 
Identify
two articles in the University Library: one in which the business
problem is researched using a descriptive statistical method and
another using an inferential method.
Summarize
each of the data collection instruments, sampling methods,
and the statistical methods.
Write
a 1,050- to 1,400-word paper in which you compare and contrast
each of the approaches:

What are the strengths and weaknesses of each sampling
approach?

What are the specific situations in which you would choose to use
each of the instruments and designs?

 

What are the strengths and weaknesses of each statistical
approach?

How can they be used most effectively in a combined approach?

Which methods are more appropriate for research in your own
business and functional area?
Format
your paper consistent with APA guidelines.
Click
the Assignment Files tab to submit your assignment.
Individual
Preparing to Conduct Business Research: Part 4
Build
on the work you conducted in Preparing to Conduct Business
Research: Parts 1-3.
Develop
or select the instruments your team will use to collect data and
conduct interviews and the appropriate sampling or research methods
for your quantitative design.
Write
a 700- to 1,050-word paper that addresses the following
questions:
Develop
the overall data analysis approach and quantitative and
qualitative result reporting:

How will you have access to the population to be sampled or
interviewed?

What are the instruments you will use to collect data or qualitative
information?

What is the appropriate sampling method?

 
What sampling frame will be used?

What is the appropriate sampling size?

How will the sample size be determined?

Which qualitative methods will be used and why?

Which statistical tests will be used and why?

How will the results and insights be displayed?

What conclusions should be made if the hypothesis is found to be
correct or if it is incorrect?
Discuss
the timing and resources required to conduct this research
effort and how you will use the insights developed from the study to
influence an improvement in the business process or attempt further
research.
Format
your paper consistent with APA guidelines.
Combine
the four parts of the Preparing to Conduct Business Research
assignment to develop a Microsoft
 
PowerPoint
 
presentation of at
least 4-6 slides representing a research brief to senior management.
Include
the following elements:

Business problem being solved through research

 
Significance, scope, magnitude, and feasibility of finding a solution to
the issue, opportunity, or problem

Research question, hypothesis, and variables

Research design

Instrument you developed or selected

Sampling method

Overall data analysis approach

Result reporting

Ethical considerations
Click
the Assignment Files tab to submit your assignment.

 
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